My vision of running a football club is based on two pillars:

 

1. Considering the players more than athletes but as the main representatives of the club's values. Therefore, the football club must support the all-around growth of the players. No more athletes left alone with their problems.

 

2. An obsession with the relationship with the fans who are the true purpose of the club's existence. Fans must be pampered and constantly surprised by making them participate in club life. No more invisible barriers between clubs and fans.

 

I call it football humanism. 

 

Where the human, the athlete, and the fan, are at the center of the club's strategy.

 

The massive use of technology is necessary for the achievement of this strategy just as science changed the world in the Renaissance.

 

The Humanism of Football

 

- aims at sustainable club management

- denies winning at any cost 

- pushes for massive use of technology

- affirms the importance of modern facilities

- aims for an involvement of the club with the city's start-up ecosystem

- provides players with the best tools for their development (as Renaissance princes did with artists)

- considers fans as the raison d'être of the club and not only as clients

 

Football belongs to the fans, to the people, to the new generation and I think it is a very powerful tool to communicate positive values to society.

 

Clubs have a great responsibility as crucial pawns in the football chessboard.

 

Sustainable management, where the player feels empowered and the fan is the protagonist, is the football management model I will test, improve and teach over the next 20 years.